This process can take weeks or months, depending on the size of your organization (bigger = longer). So it’s best to get started right away.
This article is a surface-level guide to give you some insight into the basic process. For a more in-depth, step-by-step tutorial, we invite you to download our comprehensive DMARC and BIMI guide. Note that every DNS service and provider uses different interfaces and processes for setting these records. We recommend contacting your provider for additional assistance.
What is DMARC?
DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication, policy, and reporting protocol that allows organizations to protect their domain against unauthorized use — including spoofing and phishing. Before you can qualify for a VMC, you must first ensure your organization is compliant with DMARC.
What you’ll need
Before you get started, make sure you have:
Step 1: Collect IP addresses for SPF
Set up Sender Policy Framework (also known as SPF). This will prevent unauthorized IP addresses from sending emails from your domain.
But first, make a list of all the authorized IP addresses you can find that currently send mail from your domain.
These include:
Don’t worry if you can’t find every IP address yet. DMARC monitoring (step 4) will take care of that for you. But it is good to save yourself some time by gathering as many as you can at this point.
Step 2: Create an SPF record for your domain(s)
Step 3: Set up DKIM
DKIM is an email authentication standard that uses public/private key cryptography to sign email messages. It prevents messages from being tampered with in transit.
Step 4: Monitor, Communicate & Repeat
Set up DMARC to begin monitoring your current email traffic to give you a solid baseline for what’s approved (and what will eventually be quarantined or rejected by DMARC).
Here’s how to start monitoring your traffic through DMARC:
Step 5: Socialize, then start stepping up enforcement
After you’ve monitored your mail for enough time that you believe you’ve identified any legitimate messages that are being flagged as unauthorized, it’s time to start stepping up enforcement.
DMARC has two enforcement levels: “quarantine” and “reject.” “Reject” is obviously much more secure, and therefore our ultimate recommendation, but either level will qualify your domain for a VMC.
Before jumping straight to reject, however, the safest bet is to spend some time in quarantine. Here’s how: